MKT5000 Marketing Management

Other requisites

Students are required to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usq.edu.au/current-students/support/computing/hardware.

Synopsis

This course will provide students with an understanding of the foundation principles and elements of marketing from a management perspective in the context of a global and rapidly changing environment. The course uses a model of critical thinking and reflection to allow students to explore and test marketing theory with real world examples. The assessment will require students to arrive at their own construction of marketing through critical review, shared discussion and application.

Course offers