Lord Sugar confident in startups after Brexit as as he opens new Tropic Skincare HQ

Lord Sugar may be a Remainer, but the tycoon on Tuesday said Brexit won’t deter London firms from investing.

The Apprentice star thinks the way Brexit is being handled by politicians is a “disaster”. However, he added: “I don’t believe [Brexit] will deter domestic start-ups choosing to open in, and invest in, London.”

He is looking for British entrepreneurs to back.

His comments came as he and 30-year-old Susie Ma, an Apprentice runner-up, today opened a new Croydon HQ for their jointly-owned Tropic Skincare, which will house 160 staff.

The 48,000 square feet property is five times the size of the firm’s previous home.

The vegan beauty firm was founded by Ma when she was 15 and started selling homemade goods from a stall in Greenwich market. Sugar took a 50% stake in 2011.

Sugar hopes to grow revenues from £40 million last year to £250 million within five years.